AI & Human-Machine Interface

Is Rabbit Inc. Changing AI Forever?

How Rabbit Inc.’s “Large Action Model” (LAM) is Redefining Human-Machine Interaction

Tristan Wolff
4 min readJan 4, 2024


Image: Midjourney

In just a few days, LA-based tech company Rabbit Inc. will launch the so-called “r1 device”, a groundbreaking piece of AI hardware that is expected to revolutionize the way we interact with machines.

At the heart of the r1 device is the company’s proprietary “Large Action Model” (LAM), an AI model many think could radically transform the interaction between humans and machines.

Here’s how LAM works, why it is expected to be revolutionary and how you can get on the waitlist for the r1 device.


Rabbit’s Vision & the r1 Release

Founded by ex-Google engineers, Rabbit Inc. recently secured another $10 million in funding, bringing the total investment to an impressive $30 million. Not a bad starting point at all for the company’s ambitious vision:

changing the way people interact with technology.

On January 9, during an online event alongside the CES 2024, the company will unveil its first product, the “r1 device”.

However, the highly anticipated “r1 device” is only the short-term solution to this visionary goal: in the long run, Rabbit wants to create the foundation for autonomous online agents that are customized to each individual. These agents will then represent and act for us in the digital world and streamline our online interactions.

So how is this revolution supposed to happen?

To understand this, we have to look at the heart of Rabbit’s r1 device and the so-called “Large Action Model” (LAM), which promises to fundamentally change digital technology.

Image: Midjourney

The Large Action Model (LAM)